Introducing Zara Zehra: Marketing Manager

I joined Esker as Marketing Manager ANZ. This role will see me leading regional marketing initiatives, with a focus on outreach campaigns and customer advocacy. I will be managing targeted campaigns and budget, driving customer advocacy initiatives, copywriting and creating content, ensuring effective marketing communication, and collaborating with people in every area of the business to drive a customer-first approach.

I am an experienced B2B marketer, passionate about marketing and technology. From creating keyword-optimised marketing content and using customer feedback and data to create and optimise customer programs to planning and managing integrated campaigns and budget, I am adept at campaign development, advocacy marketing and sales funnel building activities.

I like to approach tasks with thoughtfulness and enthusiasm with the end customer, whether internal or external, always front of mind. I have a positive can-do attitude and I am passionate about making a difference! I am motivated by helping companies thrive through creative marketing programs and connecting my initiatives to the company’s larger goals, and I am excited by the prospect of getting more experience in that.

Prior to joining Esker, I was leading the regional marketing for Financial Document Automation, Accounts Payable, Payments, and Treasury for Asia-Pacific at Bottomline Technologies.

Outside of work, I enjoy spending time with my family. I am a fitness enthusiast and a coffee addict. Coffee is the blood in my veins and my motivation to get out of bed every day in and day out. I believe that there is nothing a good cup of coffee cannot fix.

I am excited to learn, grow and build long-lasting relationships through this incredible opportunity. Looking forward to working with the team and connecting on LinkedIn.