AUTOMATED COLLECTIONS MANAGEMENT DOES THE HEAVY LIFTING TO SIMPLIFY ACCOUNTS RECEIVABLE

Solution

International freight forwarding company Whale Logistics Australia is based in Sydney and provides supply chain services for importers and exporters worldwide. The company is proud to take a leadership position in being a 21st-century freight forwarder by providing its customers with digital solutions for their needs.

Freight forwarding companies have clung to paperbased processes much longer than other industries, but Whale Logistics Australia decided in 2018 to fully embrace digitalisation and use AI technologies to improve not only its customer experience but the backend processes as well. Once the COVID-19 pandemic struck, it quickly became clear that digitalised process automation would come to the rescue of many businesses. In logistics, a paperbased customer file usually contains upwards of 15 sheets of paper per shipment, making it nearly impossible to send all current customer files home with staff.

Whale Logistics

Whale Logistics set out to find an automation solutionthat would yield visibility with strong reporting features to assist in understanding and reducing business costs while also accommodating rapid growth. Using traditional reporting systems, all the business knowledge would leave with a departing employee, so it was critical to have a strategy for maintaining this information. The company’s ERP system was not able to satisfyingly report on AR performance and cashflow, yet as a fast-growing business, having a deep understanding of the current cashflow position as well as the ability to to accurately forecast is critical to managing and maximising working capital. These insights were then to be passed on to both business operations and sales, to improve their ability to provide a better customer experience. With annual growth of around 35%, the company required a scalable solution to grow with their needs.

When Whale Logistics set out to find an automation solution, they were not even focused exclusively on AR, let alone collections management. But once the Esker team identified collections as a critical first step in the automation process for Whale Logistics, solution roll-out could get started.

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