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Delivering a Better B2B CX: Ariston Group’s Journey with Automation & SAP®

When it comes to order management (OM), today’s B2B Customer Service teams have their work cut out for them. Siloed data, high customer expectations and manual SAP® transactions are among the obstacles inhibiting quality of service and CX.

August 14, 2025 60 Minutes

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What you'll learn?

For Ariston Group, the solution was simple — AI-driven automation. Join this webinar to learn about their digital transformation journey and secure actionable insights for improving your own team’s OM outcomes.

Learn how Ariston automatically identifies and classifies incoming orders thanks to AI tools like Natural Language Understanding (NLU), deep learning and machine learning.

Discover how anomalies in order quantity are instantly flagged for CSR review — preventing financial, legal and reputational risks.

Explore how Ariston uses Agentic AI to assist customers in finding the products that match their needs and place their order — dramatically improving CX!

About the hosts

Robert Klocek

Service & Support Director, Ariston Group

As Director of Service & Support, I’m passionate about helping companies elevate their Customer Experience through thoughtful support strategies and efficient system design. I have worked in many industries developing and implementing automated solutions that streamline simple tasks—freeing up teams to focus more on what truly matters: the customer

Graham Smith

Business Development Manager, Esker

Graham started at Esker in November of 2019 and his goal is to be a partner in a business's mission to increase productivity and automation. I have real world experiences to solve even the toughest problems. If I can't, I have the determination to find the answers

Americas' SAP Users' Group

Presenting Partners

ASUG’s mission is to help our members maximize the value of their SAP investments. So no matter where you are on your SAP journey, ASUG is here to help you navigate every step of the way

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